Unit 8: Marketing Guidance Plans

This a guidance to to market your music product to the selected audience to get the outcome review.

There is seven steps you need to know about marketing your product is not that easy.

  1. Marketing Your Music is Necessary But Not That Difficult.

Someone who speaks to musicians exactly on a daily basis, some people have the feeling that marketing their music is going to be hard. This is an understandable fear factor. Most people who get in the music industry for the love of their music but don’t think they will never know how to market in order for them to get their music heard.

If you want to get your music heard, marketing is a necessary part of things. That is good news though, promoting your music does not have to be difficult or hard. Much all of it can be learned and it does not require a degree in Science or Maths to put into a solid promotion plan for your music career.

2.                       Music Marketing Is All About Raising Awareness

A lot of musicians when starting to feel if their music is good enough, they will get noticed. That is all they need to do is record a good album, make it available to the selected audience in stores, live events and/or somewhere online and their music will start making sales and getting downloads. Anyone who tried this before and failed will know that this is not the case of doing that tactic. All that happens is you made nothing or very poor sales. To market your music, there are two ways to:

– show people that your music exists


– try convincing people to give it a try.

3.                      Marketing Your Music Is An On Going Requirement

This is a big thing to keep the on going process to market your music. It is also important to remember the amount of time and effort that goes into the process. Most people think that the marketing should start when you are about to release your album or single. The marketing of your music should begin as early as possible. By what I mean early, I meant you have to undertake at the time will depend on what exactly you have to promote  and what else you got on your plate. Remember, marketing should be an ongoing process for as long as you are trying to be a more successful musician.

4.                  Getting Others Involved Will Make Your Marketing Efforts Easier

Music marketing  is not that difficult once you know how to do it, it still requires a lot of time and energy to do the extent needed to make money from your music work. Often, doing all the marketing needed alone can lead to slower process, frustration and possibly burnout.

The solutions to the three problems is to get others involved with the promotion process.

This can involves your friends, your fan base, hiring a marketing team or knowledgeable individual, or letting a record label largely handling that side of things for you (although, it is still important you learn how to promote your music too so you know if the record label is taking the right directions for you).

5.                      No One Will Help You

It is true. When you are a new independent musician, you would not get much help from the outside. It is ok you might need a friend who likes your music, but other than that, do not rely on record labels or fans to help you promote your music. The reason for that is because record labels do not generally work with unproven musicians and you probably would not have a fan base at this stage yet.

To  move yourself further, you will need to learn to market your music independently so you will increase your status by yourself. Once you done this and something to show for your efforts (e.g.:  gigs being covered in respected place etc), it will become a lot easier to get people to help you push your music further.

6.                      If You Only Promote Your Music Online… You Are Losing Out

On the last step, one advice you must never do while promote yourself… do not promote your music online.

I know the internet has made it easy to sit  and promote your music from your own home. If you only market your music offline, your are missing out on a load of other worthwhile opportunities.

Gigging is one of the biggest reasons you should not stick to online marketing methods. By gigging however, you get to connect face to face with your audience, make instant money by selling merch and physical CDs (a lot of gig goers still buy them) and make money from royalties.

Another thing you want to do offline is chase up opportunities. Email can be slow but when dealing with companies, often a phone call or going to see them in person can speed up quickly. Not only that, but you have a chance to potentially connect with them in ways others who go through email simply would not.

Remember, these are not the only ways to promote your music offline. Do not strictly focus online marketing, as working within your comfort zone will slow things down for you in terms of progress. So give offline music marketing a go too.



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